Terminal View
I assumed the role of Creative Director on this project, helping the team by guiding them through product scoping, user flows, wireframing, prototyping, UI design, and usability testing.
Contribution
Client
Duration
Year
Challenge
Work was moving faster than anyone could see.
On the ground, thousands of containers, trucks, and yard equipment were in motion. Yet no one could see the full picture of where assets were, what was blocked, or what needed attention next.
Supervisors managed by radio, multiple software products, spreadsheets, and walking the yard, while incidents, near collisions, production metrics, missed moves, mis-parked equipment, remained invisible until they became costly.
Solution
A digital twin that turned motion into shared truth.
Terminal View became a real-time, map-based operational picture.
I designed how equipment, drivers, lanes, incidents, and throughput data would appear on one shared canvas:
Yard vehicles rendered live on-screen
Automated zone-level occupancy and conflict warnings
Historical playback to investigate events within minutes, not hours
Shift handover mode, showing what changed since last control
Conclusion
Reduced Risk. Reclaimed Attention.
Once the yard could see itself, behavior changed naturally:
Incident investigations that once required on-foot interviews could be resolved 44% faster
Supervisors gained back ~10 hours per week once manual reconciliation disappeared
The general manager reported a 22% reduction in reported safety-risk events within the first season
The deeper change wasn’t just operational efficiency. The terminal began moving from reactive firefighting toward predictive control.
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A curated lineup of design that earns its keep, simple on the surface, brutally intentional underneath.
